Vacation Rental Market Size, Growth, Share, Forecast By 2032

The global vacation rental market was valued at US$ 88 billion in 2022 and is projected to hit over US$ 122.34 billion by 2032, poised to grow at a CAGR of 3.4% from 2023 to 2032.

Vacation Rental Market Size 2023 to 2032

The vacation rental market has witnessed exponential growth in recent years, fueled by various factors such as the rise of online platforms, changing consumer preferences, and increasing awareness of alternative accommodation options. Vacation rentals encompass a wide range of lodging options, including apartments, homes, villas, and cottages, typically rented out on a short-term basis to travelers looking for unique and personalized experiences. These properties are often managed by individual homeowners or property management companies, offering travelers a home-away-from-home experience during their holidays. With the advent of digital platforms like Airbnb, Vrbo, and, the vacation rental market has become more accessible and convenient for both property owners and travelers, driving further growth and expansion.

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Growth Factors

Several key factors contribute to the growth of the vacation rental market. Firstly, the increasing preference for experiential travel has led travelers to seek accommodations that offer authenticity, local charm, and a sense of immersion in the destination’s culture. Vacation rentals, often located in residential neighborhoods, provide a more immersive experience compared to traditional hotels, attracting travelers seeking a more authentic and personalized stay. Additionally, the growing trend of remote work and flexible lifestyles has expanded the potential customer base for vacation rentals, as more people seek extended stays in destination locations for work or leisure. Moreover, the rise of social media and user-generated content has played a significant role in promoting vacation rentals, with travelers sharing their experiences and recommendations online, thereby driving demand and visibility for rental properties.

Scope of the Vacation Rental Market

Report Coverage Details
Market Size in 2023 US$ 90.55 billion
Revenue Projection by 2032 US$ 122.34 billion
Growth Rate CAGR of 3.4% From 2023 to 2032
Largest Market Europe
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032


One of the primary drivers of growth in the vacation rental market is the convenience and flexibility offered to both property owners and travelers. Property owners can easily list their properties on online platforms, reaching a global audience of potential guests and maximizing occupancy rates. On the other hand, travelers benefit from a wide selection of accommodation options, competitive pricing, and the ability to book directly with hosts, eliminating the need for intermediaries. Furthermore, the increasing emphasis on sustainability and eco-friendly travel has prompted travelers to opt for vacation rentals, which are often perceived as more sustainable and environmentally friendly than traditional hotels. This shift towards sustainable travel practices aligns with the values of many consumers and contributes to the overall growth of the vacation rental market.


The vacation rental market presents numerous opportunities for property owners, investors, and service providers alike. For property owners, the ability to generate additional income by renting out their properties on a short-term basis presents a lucrative opportunity, especially in popular tourist destinations. Investing in vacation rental properties can offer attractive returns on investment, particularly in markets with high demand and limited supply. Moreover, property management companies and service providers catering to the vacation rental industry have the opportunity to offer a range of services, including cleaning, maintenance, and guest management, thereby capitalizing on the growing demand for professional management solutions. Additionally, technology continues to present opportunities for innovation and disruption in the vacation rental market, with advancements in AI, automation, and data analytics enabling more efficient operations and enhanced guest experiences.


Despite its rapid growth and popularity, the vacation rental market also faces several challenges that stakeholders must address. One of the primary challenges is regulatory scrutiny and compliance, as many cities and municipalities implement regulations and restrictions on short-term rentals to address concerns such as housing affordability, neighborhood disruption, and tax compliance. Navigating the complex regulatory landscape requires property owners and rental platforms to stay informed and adapt their business practices accordingly, which can pose significant challenges, especially in highly regulated markets. Additionally, maintaining quality standards and ensuring guest satisfaction can be challenging for property owners and managers, particularly in remote or absentee ownership scenarios. Providing consistent experiences, addressing maintenance issues promptly, and managing guest expectations are essential for maintaining a positive reputation and driving repeat business in the competitive vacation rental market.

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Some of the prominent players in the global vacation rental market include:

  • 9flats
  • Airbnb
  • Expedia
  • Hotelplan Management AG
  • OYO Hotels & Homes
  • TripAdvisor LLC
  • Wyndham Destinations
  • Trivago
  • Agoda Company Pte. Ltd.
  • Yatra Online Private Limited
  • Hotwire, Inc.
  • HotelsCombined
  •, Inc.
  • LLC
  • Google

Segments Covered in the Report

By Accommodation

  • Apartments
  • Homes
  • Resorts
  • Others

By Booking Mode

  • Offline
  • Online

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

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