Vacation Rental Market Size, Share, Trends, Forecast By 2032

The global vacation rental market size reached US$ 90.55 billion in 2023 and is projected to hit around US$ 122.34 billion by 2032,  at a CAGR of 3.4% from 2023 to 2032.

Vacation Rental Market Size 2023 to 2032

The vacation rental market is a thriving segment within the broader hospitality industry, offering travelers alternative accommodation options beyond traditional hotels. This market encompasses a diverse range of properties, including vacation homes, apartments, villas, and cottages, rented out to tourists and travelers for short-term stays. The popularity of vacation rentals has surged in recent years, driven by factors such as changing traveler preferences, the desire for unique and personalized experiences, and the growth of online booking platforms.

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Growth Factors

Several factors contribute to the growth of the vacation rental market. The widespread adoption of online booking platforms and vacation rental websites has significantly enhanced accessibility and visibility for property owners and travelers alike. The flexibility and affordability of vacation rentals compared to hotels attract budget-conscious travelers and families seeking more spacious and home-like accommodations. Moreover, the increasing trend of remote work and digital nomadism has fueled demand for longer-term vacation rentals, particularly in scenic or culturally rich destinations.

Region Insights

The vacation rental market exhibits diverse trends across different regions. In popular tourist destinations like Europe and North America, vacation rentals are well-established and cater to a broad spectrum of travelers. Coastal regions and mountainous areas often see higher demand during peak seasons. Emerging markets in Asia-Pacific and Latin America are witnessing rapid growth due to rising disposable incomes and growing tourism infrastructure. Understanding regional preferences and regulations is essential for stakeholders navigating this dynamic market landscape.

Scope of the Vacation Rental Market

Report Coverage Details
Market Size in 2023 US$ 90.55 billion
Revenue Projection by 2032 US$ 122.34 billion
Growth Rate CAGR of 3.4% From 2023 to 2032
Largest Market Europe
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032


Key drivers of the vacation rental market include the desire for authentic and immersive travel experiences, especially among millennial and Gen Z travelers. The sharing economy and peer-to-peer rental platforms have empowered property owners to monetize their assets and capitalize on tourism opportunities. Additionally, the COVID-19 pandemic has accelerated the shift towards private accommodations, as travelers prioritize safety, privacy, and social distancing measures.


The vacation rental market presents numerous opportunities for growth and innovation. Property owners can leverage data analytics and technology to optimize pricing, enhance guest experiences, and improve operational efficiency. Strategic partnerships with travel agencies, tour operators, and online booking platforms can expand market reach and attract a broader customer base. Furthermore, sustainable practices and eco-friendly initiatives resonate well with environmentally conscious travelers, offering a competitive edge in the market.


Despite its growth potential, the vacation rental market faces certain challenges. Regulatory complexities and zoning restrictions in some jurisdictions pose barriers to entry and operation for property owners and rental platforms. Maintaining consistent quality standards and ensuring guest satisfaction across diverse properties can be challenging. Moreover, intense competition among vacation rental platforms and increasing commission rates may impact profitability for hosts and property managers.

Read Also: Micro-mobility Market Size to Rake USD 11.83 Billion by 2032

Some of the prominent players in the global vacation rental market include:

  • 9flats
  • Airbnb
  • Expedia
  • Hotelplan Management AG
  • OYO Hotels & Homes
  • TripAdvisor LLC
  • Wyndham Destinations
  • Trivago
  • Agoda Company Pte. Ltd.
  • Yatra Online Private Limited
  • Hotwire, Inc.
  • HotelsCombined
  •, Inc.
  • LLC
  • Google

Segments Covered in the Report

By Accommodation

  • Apartments
  • Homes
  • Resorts
  • Others

By Booking Mode

  • Offline
  • Online

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

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