Car Rental Market Size to Hit USD 244.59 Bn by 2032

The global car rental market size was valued at USD 119.34 billion in 2023 and is expected to hit around USD 244.59 billion by 2032,  at a registered CAGR of 8.3% from 2023 to 2032.

Key Points

  • By vehicle type, the economy cars segment has held a market share of around 35% in 2022.
  • The executive cars segment is expected to grow at a CAGR of 5.8% from 2023 to 2032.
  • By application, the airport transport segment accounted for 43% of the total revenue share in 2022.
  • The local usage segment is registering growth at a CAGR of 6.8% between 2023 to 2032.
  • The North America region has captured a market share of around 53% in 2022.
  • The Asia Pacific region is expanding at a CAGR of 8.4% from 2023 to 2032.

Car Rental Market Size 2023 to 2032

The car rental market is a dynamic and ever-evolving sector of the transportation industry that provides customers with the flexibility to rent vehicles for short-term use. It encompasses various players, including car rental agencies, car-sharing services, and peer-to-peer car rental platforms. The market caters to a diverse range of customers, including tourists, business travelers, and local residents needing temporary transportation solutions. Over the years, technological advancements, changing consumer preferences, and shifts in travel patterns have significantly influenced the growth and direction of the car rental industry.

Get a Sample:

Growth Factors:

Several factors contribute to the growth of the car rental market. Firstly, the increasing trend of urbanization and the rising number of travelers, both domestic and international, have spurred the demand for rental vehicles. Moreover, the proliferation of online booking platforms and mobile applications has made it easier for customers to access rental services, thereby driving market growth. Additionally, the growing popularity of ride-hailing services and the emergence of electric and hybrid vehicles in rental fleets are further fueling the expansion of the market. Furthermore, partnerships between car rental companies and airlines, hotels, and travel agencies have facilitated seamless travel experiences for customers, boosting market growth.

Region Insights:

The car rental market exhibits variations in demand and growth patterns across different regions. In North America, the market is well-established, with the United States and Canada being key contributors to revenue generation. The presence of major car rental companies and a robust transportation infrastructure contribute to the market’s growth in this region. In Europe, factors such as increased travel for leisure and business purposes, coupled with the popularity of intra-European tourism, drive market expansion. Meanwhile, in the Asia-Pacific region, rapid urbanization, rising disposable incomes, and expanding tourism sectors are driving significant growth opportunities for car rental companies.

Car Rental Market Scope

Report Coverage Details
Growth Rate CAGR of 8.3%
Market Size in 2022 USD 119.34 Billion
Market Size by  2032 USD 244.59 Billion
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Vehicle, Application, Rental Duration, Region

Car Rental Market Dyanamic


Several drivers are propelling the growth of the car rental market. Firstly, the convenience and flexibility offered by rental services appeal to customers seeking temporary transportation solutions for various purposes, including travel, leisure, and business. Additionally, the integration of advanced technologies, such as GPS navigation systems and mobile booking applications, enhances the customer experience and facilitates smoother rental processes. Furthermore, the diversification of rental fleets to include eco-friendly vehicles aligns with increasing environmental consciousness among consumers, driving demand for sustainable transportation options.


The car rental market presents numerous opportunities for expansion and diversification. One such opportunity lies in catering to the evolving needs and preferences of customers, including offering personalized services, loyalty programs, and flexible rental options. Moreover, expanding into emerging markets with growing tourism sectors presents opportunities for market penetration and revenue growth. Furthermore, partnerships and collaborations with other sectors, such as hospitality, travel, and technology, can unlock new avenues for innovation and service enhancement in the car rental industry.


Despite its growth prospects, the car rental market also faces several challenges. One significant challenge is the increasing competition from alternative transportation modes, such as ride-hailing services and car-sharing platforms, which offer convenient and cost-effective alternatives to traditional car rental. Moreover, fluctuations in fuel prices and regulatory changes related to emissions standards and taxation can impact operating costs and profitability for car rental companies. Additionally, concerns over vehicle maintenance, insurance coverage, and liability issues pose challenges for both rental companies and customers alike.

Read Also: Micro-mobility Market Size to Attain USD 11.83 Billion by 2032

Car Rental Market Players

  • Avis Budget Group
  • Europecar
  • Enterprise Holdings Inc.
  • The Hertz Corporation
  • Toyota Rent-a-Car
  • Sixt SE
  • Alamo Rent-a-Car LLC
  • Carzonrent India Pvt Ltd
  • Localiza
  • ANI Technologies Pvt. Ltd

Segments Covered in the Report

By Vehicle Type

  • Luxury Cars
  • Economy Cars
  • SUVs
  • Executive Cars
  • MUVs

By Application Type

  • Local Usage
  • Outstation
  • Airport Transport
  • Others

By Rental Duration

  • Long-term
  • Short-term

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

Contact Us:

Mr. Alex

Sales Manager

Call: +1 9197 992 333






Leave a Reply

Your email address will not be published. Required fields are marked *