Car Rental Market Size to Hit Around USD 244.59 Bn by 2032

The global car rental market size was valued at USD 119.34 billion in 2023 and is expected to hit around USD 244.59 billion by 2032, poised to grow at a CAGR of 8.3% from 2023 to 2032.

Key Points

  • By vehicle type, the economy cars segment has held a market share of around 35% in 2022.
  • The executive cars segment is expected to grow at a CAGR of 5.8% from 2023 to 2032.
  • By application, the airport transport segment accounted for 43% of the total revenue share in 2022.
  • The local usage segment is registering growth at a CAGR of 6.8% between 2023 to 2032.
  • The North America region has captured a market share of around 53% in 2022.
  • The Asia Pacific region is expanding at a CAGR of 8.4% from 2023 to 2032.

Car Rental Market Size 2023 to 2032

The car rental market has witnessed substantial growth in recent years, fueled by various factors such as increasing urbanization, rising disposable income levels, and the growing popularity of travel and tourism. Car rental services offer customers the flexibility and convenience of accessing vehicles for short-term use without the hassle of ownership, making them an attractive option for both leisure and business travelers. With advancements in technology and the emergence of innovative business models, the car rental industry has experienced significant transformation, leading to the expansion of services and the introduction of new players into the market.

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Growth Factors

Several factors contribute to the growth of the car rental market. Firstly, the rising trend of urbanization has led to increased demand for mobility solutions, particularly in densely populated areas where owning a car may not be practical or cost-effective. Additionally, the proliferation of smartphones and internet connectivity has made it easier for consumers to access car rental services through online platforms and mobile applications, driving the adoption of rental services among tech-savvy individuals. Moreover, the growing preference for experiential travel and the desire for personalized transportation options have further boosted the demand for car rental services, especially among millennials and Gen Z consumers who value convenience and flexibility.

Region Insights 

The car rental market exhibits regional variations influenced by factors such as economic conditions, infrastructure development, and cultural preferences. In North America, the market is characterized by the presence of established players and a well-developed infrastructure, making it a lucrative region for car rental companies. Europe also represents a significant market share, driven by the popularity of leisure travel and the presence of major tourist destinations. In Asia-Pacific, rapid urbanization, expanding middle-class population, and increasing disposable incomes are fueling the growth of the car rental market, particularly in countries like China and India. Additionally, emerging markets in Latin America and the Middle East are witnessing growing demand for car rental services due to improving economic conditions and rising tourism activities.

Car Rental Market Scope

Report Coverage Details
Growth Rate CAGR of 8.3%
Market Size in 2022 USD 119.34 Billion
Market Size by  2032 USD 244.59 Billion
Largest Market North America
Fastest Growing Market Asia Pacific
Base Year 2022
Forecast Period 2023 to 2032
Segments Covered Vehicle, Application, Rental Duration, Region


Several drivers are propelling the growth of the car rental market. One of the key drivers is the shift towards shared mobility solutions driven by changing consumer preferences and environmental concerns. Car rental companies are increasingly offering eco-friendly vehicle options and integrating sustainability initiatives into their operations to appeal to environmentally conscious consumers. Furthermore, strategic partnerships and collaborations between car rental firms and other industry players such as airlines, hotels, and ride-hailing companies have expanded the reach of rental services and enhanced customer convenience. Moreover, technological advancements such as the integration of GPS navigation, keyless entry systems, and mobile payment solutions have improved the overall customer experience and streamlined rental processes, driving higher adoption rates.


The car rental market presents several opportunities for expansion and innovation. One such opportunity lies in the adoption of electric and hybrid vehicles to address environmental concerns and meet evolving consumer preferences for sustainable transportation options. Car rental companies can capitalize on this trend by investing in electric vehicle fleets and expanding charging infrastructure to cater to eco-conscious customers. Additionally, the integration of artificial intelligence and data analytics into rental operations presents opportunities for enhancing fleet management, optimizing pricing strategies, and personalizing customer experiences. Furthermore, tapping into niche markets such as luxury car rentals, long-term leasing, and peer-to-peer car sharing can diversify revenue streams and attract different customer segments seeking specialized services.


Despite its growth prospects, the car rental market faces several challenges and restraints. One of the primary restraints is the increasing competition from alternative transportation services such as ride-hailing and car-sharing platforms, which offer convenient and cost-effective alternatives to traditional car rentals. Moreover, regulatory challenges related to licensing, insurance, and taxation vary across different regions and can pose obstacles to market entry and expansion. Additionally, the volatility of fuel prices and operating costs can impact the profitability of car rental companies, particularly during periods of economic uncertainty or fluctuating fuel prices. Furthermore, concerns regarding vehicle depreciation, maintenance costs, and residual values pose financial risks to rental companies, requiring effective risk management strategies to mitigate potential losses.

Read Also: Shared Vehicles Market Size to Attain USD 511.47 Bn By 2032

Car Rental Market Players

  • Avis Budget Group
  • Europecar
  • Enterprise Holdings Inc.
  • The Hertz Corporation
  • Toyota Rent-a-Car
  • Sixt SE
  • Alamo Rent-a-Car LLC
  • Carzonrent India Pvt Ltd
  • Localiza
  • ANI Technologies Pvt. Ltd

Segments Covered in the Report

By Vehicle Type

  • Luxury Cars
  • Economy Cars
  • SUVs
  • Executive Cars
  • MUVs

By Application Type

  • Local Usage
  • Outstation
  • Airport Transport
  • Others

By Rental Duration

  • Long-term
  • Short-term

By Geography

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • France
  • Asia-Pacific
    • China
    • India
    • Japan
    • South Korea
  • Rest of the World

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